1 Sep 2026
Citation Bureau
Vol. I
No. 300
Software

What is Twitter?

Twitter is X (formerly Twitter) is a social media platform acquired by Elon Musk in 2022 and rebranded as X.

Release history

  • May 2026 – Harry Stebbings said Twitter’s growth has fallen off, shrinking 50% since Elon Musk bought it.
  • Jul 2026Amjad Masad said Twitter’s influence is amazing but tends to be elite, inside-group influence, unlike Instagram, Facebook, and YouTube which reach the early majority.
  • Jul 2026 – Amjad Masad said X (Twitter) is very good for Silicon Valley, tech, and ingroup messaging, and for targeting early adopters, but not for reaching late adopters.
  • Aug 2026 – Adam Wintle said that even without a product for the first year, his company gained about 25,000 Twitter followers just by talking about their values.

In the discourse

Attributed discussion of Twitter.

By the numbers

X (Twitter) will retire its existing revenue sharing program on September 7th, replacing it with an original content rewards program based on qualified impressions.

“X has discontinued their revenue sharing program. the everything apps revshare program as it existed before will be retired on September 7th.”
Jason Calacanis · 11 Aug 2026
By the numbers

Paper reached 25,000 Twitter followers before launching any product, by publishing only design values and philosophy.

“We didn't have a product for the first year and we still got to about 25,000 Twitter followers just by talking about our values.”
Adam Wintle · 7 Aug 2026
By the numbers

Twitter revenue has fallen ~50% since Elon Musk's acquisition.

“Twitter's just growth has fallen off the It's shrunk 50% since he bought it.”
Harry Stebbings · 28 May 2026
Worth quoting

Sebastian Mallaby contrasting DeepMind and OpenAI PR strategies: peer review vs. Twitter followers.

“His style of public relations as you say publish in a peer review journal. That's what he thinks is good. Cuz then you can really impress people. You can say, 'Hey, you can't question this. This is peer reviewed, you know.' whereas, you know, Sam Altman's idea is that he has a lot of followers on Twitter.”
Sebastian Mallaby · 20 Apr 2026
Best explained

Masad maps platform reach to the technology adoption bell curve. X and Hacker News serve the ingroup and early adopters. Instagram, Facebook, and YouTube are the channels that reach the early majority and beyond.

“Twitter's influence is amazing, but it tends to be elite kind of inside group influence. I think Instagram, Facebook, still YouTube is where you get to the early majority.”
Amjad Masad · 17 Jul 2026
Worth quoting

Travis Kalanick on Elon Musk buying Twitter as a turning point for free expression among tech leaders.

“Elon buying Twitter is like the beginning of us being able to speak our minds and for disagreeing to not be illegal.”
Travis Kalanick · 14 Aug 2026
Contrarian take

X (Twitter) is effective only for Silicon Valley insiders and early adopters. It becomes ineffective for reaching the early majority or late adopters, meaning founders who rely on it are trapped in an elite echo chamber.

“X is very good for the sort of Silicon Valley for tech for kind of the ingroup messaging for maybe one hop outside of Silicon Valley which is kind of the early adopter if you're targeting early adopters. you so I would also cluster hacker news within that as well. but it actually once you want to go to late adopters or like early majority if you think about this kind of bell curve of adoption Twitter becomes actually not very impactful there.”
Amjad Masad · 17 Jul 2026
Worth quoting

threadguy on Farcaster losing relevance to Twitter for breaking crypto news

“When something crazy happens in crypto, Kobe's first post is on Twitter, not Farcaster.”
threadguy · 14 Aug 2026
Worth quoting

Josh Brown on the coming mockery of OpenAI ecosystem investing as a concept.

“You're going to see somebody come on Twitter and be like remember we used to talk about the ecosystem of open AI like it's going to feel stupid. I don't know if that's in 3 years or 6 months.”
Josh Brown · 14 Aug 2026
Contrarian take

Since 2024, Telegram has displaced Twitter as the first-stop information source for crypto traders, marking a fundamental shift in information flow within the space.

“My first app is telegram 100% first app is telegram.”
threadguy · 14 Aug 2026
Citation Bureau · reference note, compiled from attributed expert discussion. Last updated 2026-08-17.