What is Facebook?

MTV offered Facebook $800 million cash plus a $900 million earnout in 2005, making it the first company to bid on the platform.

“We were the first people. We offered like $800 million cash with like a $900 million earnout if you can imagine.”

Many marquee public companies including Amazon, Netflix, and Facebook all broke their IPO issue price, undermining the idea that trading below issue price signals a failed offering.

“What do Salesforce, Netflix, Square, Amazon, Palo Alto Networks, Facebook, Snap, Proof Point, Netswuite, and Coree have No idea. They all broke issue.”

Users who quit Facebook and Instagram saw their Net Promoter Score shift from positive 35 to negative 35.

“When people quit Facebook and quit Instagram, they went from a plus 35 to a negative 35.”

Jason Calacanis challenging Zuckerberg's data openness principle against Meta's litigation history

“Zuckerberg, please explain how this concept is compatible with the fact that you have sued every startup, many of which I've invested in, that has ever tried to index or use the social graph at Instagram or Facebook.”

Julien Bek explains the risk of investing in current neo-labs: they may be displaced by a dominant AI platform just as Quora and StumbleUpon were displaced by Facebook and X.

“If you're going to invest in the new Neolab, you're basically investing, you know, in the Kora in the Stumble Upon when Facebook X came about.”

Greg Isenberg on the failed approach of giving LLMs direct ad account access.

“Everybody tried to put God in a box and give it access to a Facebook ads account and we realized that is not the right way to do this whatsoever.”

The correct architecture for AI marketing agents is not autonomous LLM agents with broad account access but software that replicates a specific human process, with LLM inference invoked only when necessary.

“Everybody tried to put God in a box and give it access to a Facebook ads account and we realized that is not the right way to do this whatsoever.”

Masad maps platform reach to the technology adoption bell curve. X and Hacker News serve the ingroup and early adopters. Instagram, Facebook, and YouTube are the channels that reach the early majority and beyond.

“Twitter's influence is amazing, but it tends to be elite kind of inside group influence. I think Instagram, Facebook, still YouTube is where you get to the early majority.”

Susan Kare on what she learned from Facebook digital gift sales: cute beats everything.

“What I learned was that cute trumped everything. it just teddy bears, anything heart-shaped, the kiss mark was the best seller of all time.”

Greg Isenberg draws a direct parallel between the 2013 Facebook/Google ads agency wave and the 2026 AI employee management agency opportunity.

“It reminds me so much of marketing agencies in like 2013, 2014 who learned Facebook ads, Google paid ads, and I mean it was just like such a great opportunity to be early on something like that. This is happening all over again 2026 with managing AI employees for businesses and making like an agency out of it.”