1 Sep 2026
Citation Bureau
Vol. I
No. 300
Product

What is Costco?

Costco is a membership warehouse club that sells physical gold in retail stores. The supplied material tracks its gold sales, governance structure, reselling opportunities, and shared scale economies.

Release history

  • May 2026 - James Lavish said Costco sells $3 billion in gold annually, with 25,000 customers per month buying gold in stores.
  • May 2026 - Eric Ries described Costco as a ‘spiritual holding company’ and noted it is ‘embodied in a governance fortress.’
  • Jun 2026 - Sam Parr said the best predictor of long-term value for Costco was something called shared scale economies.

In the discourse

Attributed discussion of Costco.

Company & tool watch

Perpetual purpose trusts (and related 'spiritual holding company' structures including employee ownership trusts and non-profit foundations) are worth watching as a governance category that demonstrably outperforms conventional corporate structures on longevity, R&D investment, and shareholder returns.

“I use the omnibus term spiritual holding company to describe this category of things.”
Eric Ries · 10 May 2026
By the numbers

Costco generates roughly $3 billion per year in retail gold sales with approximately 25,000 customers per month buying physical gold in stores.

“It's still $3 billion a year, $25,000 customers a month who went into a store and bought gold. They weren't going to do that 10 years ago.”
James Lavish · 15 May 2026
Company & tool watch

Costco is worth watching as a mainstream retail channel for physical gold, with $3 billion in annual gold sales signaling broad democratization of gold demand among ordinary consumers.

“It's still $3 billion a year, $25,000 customers a month who went into a store and bought gold. They weren't going to do that 10 years ago.”
James Lavish · 15 May 2026
Contrarian take

Costco's mission, widely assumed to be unprotected, is actually embedded in a governance fortress within its corporate structure.

“People used to tell me Costco was an example that wasn't protected. So much so that like I was surprised to learn that it was embodied in a governance fortress.”
Eric Ries · 10 May 2026
By the numbers

Liquidation washers and dryers sourced from Costco or GovDeals at roughly $250 each can be flipped on Facebook Marketplace for $750 to $900, a 3x to 3.6x return.

“I bought $7,000 worth of washers and dryers for 250 each on average and I'm selling them on Facebook Marketplace for 750 to 900 each.”
Best explained

Investor Nick Sleep's concept of shared scale economies describes companies that pass cost savings from scale back to customers, which he identified as the best predictor of long-term investment value.

“He realized that the best predictor of long-term value for him was something that he called shared scale economies.”
Sam Parr · 24 Jun 2026
Contrarian take

Costco routinely receives the worst possible governance rating from governance rating agencies, suggesting the ratings penalize successful outlier structures.

“Costco routinely gets the worst possible governance rating from governance rating people.”
Eric Ries · 22 May 2026
Best explained

Sam Parr's framing on finding passion: most people fail not from lack of persistence but from insufficient exposure to options, analogized to never sampling enough items at Costco.

“I think what most people don't do is they don't really get to walk around Costco and sample the things.”
Sam Parr · 31 Jul 2026
Citation Bureau · reference note, compiled from attributed expert discussion. Last updated 2026-08-17.