What is Base44?
Base44 is an AI-powered platform for building software applications using natural language, acquired by Wix. In July 2026, investor Jason Lemkin noted that Wix trades at less than 1x revenues, implying investors pay about 10x for Base44’s revenues while getting the core business for free.
Release history
- Jul 2026 - Avishai Abrahami said Wix tested integrating vertical business logic into Base44, attempting to build a hairdresser management system with a professional development team.
- Jul 2026 - Avishai Abrahami said users won’t “vibe” with Base44 for certain tasks because trust is massive, and won’t “vibe” called Shopify no matter how good it is.
- Jul 2026 - Jason Lemkin said Wix trades at less than 1x revenues, meaning you’re paying 10x for Base44’s revenues and getting the core business for free.
- Jul 2026 - Avishai Abrahami said the difference in adoption depends on quality, not price, when asked about a range (1% to 30%).
In the discourse
Attributed discussion of Base44.
Two successive professional developer teams at Wix, including the original authors of the relevant Wix logic, spent two weeks trying to replicate hairdresser business-management logic in Base44 and still failed.
“We tried it twix know one of the first thing we did with B 44 is that okay should we integrate the business logic of our vertical offering into B 44 and we make a test and we said can we build a hairdresser just a business logic to manage a hairdresser business in B 44 and so we had a team they try professional developer they try to do it for a week they ended up doing a little bit and so we said okay we're going to bring a stronger team okay actually the team that wrote it in wigs and two weeks later they still didn't achieve that.”Avishai Abrahami · 13 Jul 2026
Vibe coding cannot replace enterprise SaaS like Salesforce for large customers, because trust and data security requirements are insurmountable barriers regardless of AI capability.
“You're not going to vibe for that because the trust is massive.”Avishai Abrahami · 13 Jul 2026
Wix is trading at less than 1x revenue, implying Wix's acquisition of Base44 is effectively priced in for free by the market.
“If you look at a Wix, it's trading at less than 1x revenues now. basically means you're paying 10x for base 44's revenues and you're getting the core business for free primary.”Jason Lemkin · 30 Jul 2026
Avishai Abrahami on the ceiling of vibe coding against established platforms.
“You're not going to vibe called Shopify no matter how good you are.”Avishai Abrahami · 13 Jul 2026
A custom fine-tuned vibe-coding model is only 1% to 30% cheaper than using frontier models, per Base44 founder Avishai Abrahami.
“It depends, but I would say between 1% to 30%.”Avishai Abrahami · 13 Jul 2026
The vibe-coding industry is currently focused on quality improvement, not cost optimization, contrary to the assumption that cost is the primary competitive lever.
“No, I think it's more about quality.”Avishai Abrahami · 13 Jul 2026