What is Wix?
Wix is a cloud-based web development platform that enables users to create websites and web applications.
Release history
- Jul 2026 - Jason Lemkin noted that Wix trades at less than 1x revenues, implying that investors pay 10x for Base 44’s revenues and get the core business for free.
- Jul 2026 - Avishai Abrahami said that Wix tested integrating vertical business logic into Base 44, including a trial to manage a hairdresser business, but ultimately decided to build their own rather than rely on external solutions.
- Jul 2026 - Avishai Abrahami remarked that one cannot simply “vibe” a Shopify-like platform, emphasizing the trust and complexity involved in such integrations.
In the discourse
Attributed discussion of Wix.
Two successive professional developer teams at Wix, including the original authors of the relevant Wix logic, spent two weeks trying to replicate hairdresser business-management logic in Base44 and still failed.
“We tried it twix know one of the first thing we did with B 44 is that okay should we integrate the business logic of our vertical offering into B 44 and we make a test and we said can we build a hairdresser just a business logic to manage a hairdresser business in B 44 and so we had a team they try professional developer they try to do it for a week they ended up doing a little bit and so we said okay we're going to bring a stronger team okay actually the team that wrote it in wigs and two weeks later they still didn't achieve that.”Avishai Abrahami · 13 Jul 2026
Vibe coding cannot replace enterprise SaaS like Salesforce for large customers, because trust and data security requirements are insurmountable barriers regardless of AI capability.
“You're not going to vibe for that because the trust is massive.”Avishai Abrahami · 13 Jul 2026
Wix is trading at less than 1x revenue, implying Wix's acquisition of Base44 is effectively priced in for free by the market.
“If you look at a Wix, it's trading at less than 1x revenues now. basically means you're paying 10x for base 44's revenues and you're getting the core business for free primary.”Jason Lemkin · 30 Jul 2026
Off-the-shelf AI customer support solutions do not work for Wix, which tested many options before concluding it had to build its own, challenging the plug-and-play narrative around AI support tooling.
“We actually tried not to build our own. You know, we tried we tested many different things. It doesn't work.”Avishai Abrahami · 13 Jul 2026
Avishai Abrahami on the ceiling of vibe coding against established platforms.
“You're not going to vibe called Shopify no matter how good you are.”Avishai Abrahami · 13 Jul 2026
WhatsApp (Meta) is being built out to absorb 80% of Wix and HubSpot functionality within 3 to 6 months, making it a direct threat to SMB website and CRM tools.
“There's no reason that Zuck can't build you know an 80% version of that into WhatsApp in 3 to six months so that's what he's doing.”Jason Calacanis · 11 Aug 2026