Practitioners report X ads and TikTok ads consistently fail to produce results for SaaS companies despite widespread experimentation.

X ads do not work for SaaS; Matt Swulinski has never met a SaaS head of growth or performance marketer who says X ads produce results.

“I have yet to meet a SAS head of growth or performance marketer that says that X ads print.”

The founder of Blinkist advises not to spend ad money on any platform except Meta until you reach $100,000 per month in spend on Meta.

“Don't even bother spending money on any platform that's not meta until you reach $100,000 a month and spend on Meta.”