Traditionally 'slow' or offline industries are undergoing rapid digitization, with deals and payments moving faster than expected.

A digital-first brand can break into non-metro markets like Fargo, North Dakota faster than traditional sampling-driven brands that typically concentrate in LA, NY, and Miami.

“Typically if you're a better for you brand, you blow up in LA, New York, Miami, these like major hubs and then you kind of grow inwardly. But when you grow up with a digital first mindset within the business from core day one, we had people like I think at one point one of our top targets was like Fargo, North Dakota and all of these like when you're a true digital first brand, you can really break through and go to more places quicker.”

Independent food sellers can now reach six or seven figure revenue via Instagram drops without a physical storefront.

“We actually have tons of six or seven figure businesses that are doing drops and selling food directly to their.”

Before Whatnot launched, customers were already using live video on social media to sell collectibles, but the experience was broken because transactions, shipping, payments, and discovery were not integrated.

“We saw our customers hacking social media in interesting ways and the way they was were trying to hack it by was selling like the selling items and live video but the experience was really broken.”

Flock attended approximately 10,000 city council meetings in a single year to win local government contracts.

“We went, we went to something close to 10,000 city council meetings as a business.”

Stripe's new SaaS platform cohort in 2026 is 103% larger than in 2025.

“New SAS platform cohort is 103% larger than in 2026 than it was in 2025.”

Valar Atomics prioritizes customers who want reactor delivery within one year over customers planning 3-4 years out.

“We'll go to the customers who say you know and we want it delivered in a year, right? Not the customers who say oh we're thinking about this in 3 to four years.”