Consumer willingness to pay for software has shifted from a $0.99 historic ceiling to $200/month in the current AI cycle.

Current legal AI subscriptions cost roughly $10,000-$12,000 per lawyer per year, representing approximately 5% of a lawyer's $200,000+ salary.

“The annual subscription per lawyer, it's 10 12k plus or minus and these lawyers are getting paid 200k plus. So, it's 5%.”

The TAM of AI can be 10x larger than traditional SaaS or healthcare IT because it targets labor and task value.

“The TAM of AI can be 10x plus bigger than traditional SAS or healthcare IT.”

Consumer willingness to pay for software has shifted from a historic ceiling of $0.99 to $200 per month in the current AI product cycle.

“People want to try new apps, but unlike the 99 cents days, they're willing to pay 200 a month.”