AI companion and voice AI apps are primarily used by 35–45-year-old women, not the expected younger tech-savvy demographic.

Tolen deliberately uses the term 'guides' instead of AI girlfriends/boyfriends to distance from the AI companion stereotype.

“This is actually why we're preferring guide and trying to use different language to describe the space because people associated with AI girlfriends and AI boyfriends and honestly those are products that have lots of usage but that's like not what we're building.”