What is Magic: The Gathering?
Magic: The Gathering is a trading card game whose commercial performance has been tracked through revenue growth and its role within a larger collectibles business.
Release history
- Aug 2026 - Shaan Puri said Magic: The Gathering has been compounding 17% a year on average for 17 straight years.
- Aug 2026 - Puri said Magic will do 2 billion this year in revenue.
- Aug 2026 - Puri said that of every dollar that comes in, one out of every three is driven by Magic.
- Aug 2026 - Beezie said that on chain, most of the excitement in product market fit is around trading card games like Pokemon and One Piece, and not so much Magic because Magic people usually don’t grade their cards.
In the discourse
Attributed discussion of Magic: The Gathering.
Magic: The Gathering is worth watching as a durable consumer franchise with 17 straight years of ~17% annual revenue growth and outsized concentration within Hasbro's portfolio.
“Magic will do, you know, 2 billion this year in revenue.”Shaan Puri · 4 Aug 2026
Magic: The Gathering is projected to generate $2 billion in revenue in 2026, up from $1.7 billion the prior year, compounding at 17% per year for 17 consecutive years.
“Magic the Gathering has been compounding 17% a year on average for 17 straight years.”Shaan Puri · 4 Aug 2026
Magic: The Gathering accounts for one in every three dollars of Hasbro's total revenue.
“Of every dollar that comes in, one out of every three is driven by Magic.”Shaan Puri · 4 Aug 2026
On-chain collectibles product-market fit is concentrated in Pokemon and One Piece cards, not Magic: The Gathering or sports cards, contrary to assumptions about broad collectibles appeal.
“You see on chain, most of the excitement in product market fit are around trading card games like you know Pokemon and One Piece and not so much Magic because Magic people usually don't grade their cards. I'm a little weird that way. a lot of people don't collect sports cards on chain, right?”Beezie · 31 Aug 2026