What is Criteo?

Generative AI is too slow for real-time ad delivery today, so practitioners must split the pipeline into offline pre-generation and online assembly to hit latency requirements.

“With generative AI we're not at the level of in terms of speed it's there's no way unless you're ready to like wait for five seconds or to the page to load we're not there so we have to find a way again to a balance things between something that is going to be done offline and online.”

Criteo is running a multi-year generative AI integration roadmap for ad creatives, making it a bellwether for how large adtech platforms industrialize GenAI at millisecond latency.

“They're programmed there like a not a one-year program, but like two years two years three-year program to integrate those creatives, but they're they used to be in the creative lab, but now they are not anymore.”

Criteo has a two-to-three-year program to integrate generative AI into ad creative production, replacing its previous creative lab model.

“They're programmed there like a not a one-year program, but like two years two years three-year program to integrate those creatives, but they're they used to be in the creative lab, but now they are not anymore.”

The claim that 'you can't do AI in Europe' is fundamentally wrong, per Criteo's success in France and the region's strong mathematical tradition.

“I would say that is fundamentally wrong.”