What is 10K?

Jason Lemkin on SaaStr's new hire reporting to an AI agent, insisting it is not a joke.

“We have a job. It's senior manager, director of marketing, digital marketing. >> You report to 10K, our AVP marketing. It's a six figure salary. we'd like you to come into our PaloAlto office one or two days a week. Other than that, we have a lot of flexibility. good or bad news, you report to an AI agent. This is not a joke.”

SaaStr runs two AI VP agents (marketing and customer success) for $257 per month total.

“I wrote up that this was $257 a month.”

SaaStr is actively posting a six-figure role whose manager is an AI agent (10K), making it an early real-world test of humans reporting to AI in an org chart.

“We have a job. It's senior manager, director of marketing, digital marketing. >> You report to 10K, our AVP marketing. It's a six figure salary. we'd like you to come into our PaloAlto office one or two days a week. Other than that, we have a lot of flexibility. good or bad news, you report to an AI agent. This is not a joke.”

AI agents are not 'set and forget': SaaStr's team fixes its AI agent (10K) every single day, contradicting the low-maintenance narrative around agentic automation.

“The last point we have to fix it every day 10K every day we're fixing it right.”

An AI agent targeted VCs in a paid campaign without knowing VCs are cost-sensitive, producing free-ticket applications instead of revenue, illustrating how AI agents fail when missing domain-specific behavioral context.

“He didn't know that VCs are so cheap that instead of buying a ticket. What I did get though was an influx this morning of them all trying to apply to our summits so they could try and come for free.”

AI agents can produce so many quality recommendations that human teams become the bottleneck, inverting the usual concern that AI output is low-quality or sparse.

“Three ideas a day that we have to do and now that we added a hexi realtime thing every time we log into 10K he's got like 10 things he tells us to do right on the site it's almost overwhelming.”

SaaStr's AI VP of Marketing agent (10K) was built in four months and accumulated nearly 1,000 code commits, averaging roughly 7 to 8 commits per day.

“He's only four months old actually. but it's funny. I asked each of the agents how many commits we've done. So, this one has almost a thousand, which is a lot.”

10K, SaaStr's internally built AI VP of marketing agent, outperforms commercial AI CMO products tested and runs at $257 per month alongside a customer success agent.

“Mock the startups calling themselves AI CMOs that aren't as good as 10K.”

Jason Lemkin on the self-assessed capability gap of SaaStr's own AI VP agent.

“I'd be embarrassed to claim that.”